Adding a ticket redemption area to your existing business is simple if you follow the correct steps, but before you can decide on bringing ticket redemption into your business, it is important to ask yourself three questions.

For you to answer this question it is only fair to give you an idea about the primary or target ticket redemption player. Although ticket redemption games are played by all ages, it is the younger children aged 8 to 16 that are your true target market. If any portion of your current customers or potential customers fit this profile, you are probably a good candidate for redemption games.

Again, you will need to evaluate your business and your current and potential customers. Are your customers typically in a hurry to leave once they have satisfied their primary reason for coming, or do they seem to be looking for ways to spend their time as a family?
If the main reason people are coming is to have some good family entertainment, then they may very likely be willing to stay and spend more money. Redemption games, when operated correctly, have a fantastic reputation of adding both a real and perceived value to quality family time.

The most common reason for failure in a ticket redemption location are games not working properly and a poor presentation at the prize counter. Game room attendants must be trained in simple maintenance tasks in order to keep the games running, but must also know when to call a knowledgeable technician. The prize counter must have attractive prizes, be clean, organized and well stocked. Ticket redemption, like other areas in your business will not work unless you are willing to put in the effort.

If you were able to answer “yes” to one or more of the above questions you need to consider adding ticket redemption to your entertainment business.

ps. We'll be at Bowl Expo in Orlando June 25-26. Come see us and learn how Bay Tek Games can turn your Bowling Center into a Family Entertainment Center.